Divadlo Reflekt

Webdesign
Client: Divadlo Reflekt
Year: 2025

Brief
Divadlo Reflekt needed to establish a consistent visual communication system for its website that would unify the diverse visual styles of its productions. This proposal was intended as a stepping stone towards a broader rebrand, developed in conjunction with its affiliated organization, Hudební akademie Praha.

Concept and solution
The distinct visual identities of the productions were simplified into a monochromatic vector-based system (see the Repertoire page). The website UI itself was kept simple and flexible, allowing for further iteration as part of the overall rebrand. Another key challenge was developing a communication strategy for the organization that would work both for the general public and for schools, for which Divadlo Reflekt provides educational and interactive programs.

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