HAP

Visual identity / Diploma work
Client: HAP
Year: 2021

HAP is an institution for children and young adults in music, drama, and dance. In designing its visual identity, I focused on study materials that evolve through students’ personal notes and organically captured photographs—reflecting the diversity of the collective. The identity uses visible rasterized images to unify differing visuals, while the logotype shortens the long name to HAP. A key element is the signature of founder Pavla Zumrová, emphasizing her personal role and unique teaching method in classical singing, as well as her guarantee of the institution’s ongoing work.

Daniel Čtvrtek

Work

About

Contact